The following is an analysis of the market share of zinc gluconate oral solution:
I. Overall Market Situation
In 2023, the market size of China's zinc gluconate oral solution industry reached approximately 4.5 billion RMB, with a year-on-year growth of 8%. It is expected to expand to around 6 billion RMB by 2025, with a compound annual growth rate (CAGR) of about 15%.
Children and the elderly are the main consumer groups, accounting for 45% and 30% of total consumption, respectively.
II. Market Share of Major Enterprises
Jiangzhong Pharmaceutical: Leading the domestic market with a 25% market share in 2023, corresponding to sales of approximately 1.125 billion RMB. It occupies a key position in the zinc gluconate oral solution market by virtue of product quality, R&D capabilities, extensive sales channels, and strong brand influence.
Harbin Pharmaceutical Group: Holds a 20% market share with sales of about 900 million RMB. As a renowned pharmaceutical enterprise, it benefits from high brand awareness and mature production processes, and its zinc gluconate oral solution enjoys high market recognition. In Q1 2025, the company sold 474 million bottles of the solution, a year-on-year increase of 51.3%.
Xiuzheng Pharmaceutical: With a 15% market share in 2023 (sales of ~675 million RMB), Xiuzheng Pharmaceutical has a stable customer base in the market due to its complete sales network and good brand image.
Kuihua Pharmaceutical and Baiyunshan Pharmaceutical: Both hold a 10% market share, with sales of approximately 450 million RMB each. Kuihua Pharmaceutical is well-known in pediatric pharmaceuticals, giving its zinc gluconate oral solution competitiveness in the children's market; Baiyunshan Pharmaceutical has a high market share in South China and gains consumer recognition through its regional advantages.
The Chinese market for zinc gluconate oral solution is highly competitive with a high concentration ratio: the top five brands account for over 70% of the market share. These enterprises dominate the market with obvious advantages in product quality, brand influence, and sales channels.
III. Global Market Landscape
Although the latest detailed data is lacking, it is speculated that numerous brands compete in the international market. Given the relatively mature production technology and moderate market entry barriers, some internationally renowned pharmaceutical companies and professional nutritional supplement manufacturers may occupy certain shares by leveraging brand advantages and R&D strengths. In some developing countries, local enterprises also hold a position in the domestic market. However, accurate analysis of specific market share distribution requires further market research and data statistics.
IV. Impact of Online Sales Channels
Online sales channels are increasingly influencing the market share of zinc gluconate oral solution. In 2023, online sales accounted for 35% of total sales in China, with a year-on-year growth of 20%. As e-commerce continues to develop, the market share of online channels is likely to rise further, providing new competitive opportunities and market expansion space for all brands.
